Yvonne Chouinard

Yvon Chouinard: Founder of Patagonia — The First Sustainable Company

“Patagonia” It is a very hip outdoor brand for the MZ generation these days. Patagonia is a brand that is gladly cherished by the MZ generation (the young generation born in the late 1980s to 2000s) who pursue “meaning out.”* * Meaning out is a combination of the words Meaning and Coming out, meaning beliefs, […]

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